I help consultants and service businesses turn what they know into newsletters their readers can use.
I joined the American Writers & Artists Institute in 2003 and have completed training in newsletters, email and direct-response copywriting.
SellByWords puts that learning to work: understand the customer, make one useful point, support the claims, and invite a relevant next step.
You work directly with me on the brief, drafts and revisions. Your experience supplies the substance; I help make it clear and consistent.
SellByWords is an independent service. AWAI is a training provider, not a partner or endorser.
We start with your language, customer questions and point of view. You review the draft before publication.
Each issue connects a real reader concern to an idea they can use and a sensible next step for your business.