Newsletter Launch
For a business starting fresh or changing direction.
- Audience, offer and voice brief
- Newsletter promise and content themes
- 90-day topic plan
- First issue, subject-line options and preview text
- Signup-page and welcome-email copy
Start with a clear plan. Publish useful ideas in your voice. Give readers a reason to take the next step.
For a business starting fresh or changing direction.
For an established business with useful expertise and limited writing time.
For a newsletter that needs a clearer direction.
Every engagement is scoped before work begins. The proposal defines issue count, length, interviews, revision rounds, deadlines and fee.
Share your customer questions, notes and existing material. We agree on the audience and the job each email should do.
I write the issue, verify factual claims with your source material, and incorporate the agreed revisions.
You approve the final copy. Formatting and scheduling in your email platform can be included in the proposal.
These services provide newsletter strategy and copywriting. Platform fees, paid promotion, list acquisition and advanced automation are separate. You supply an appropriately permissioned list and approve content before sending.
Performance depends on your offer, audience, list and execution. We agree on useful measures—such as qualified replies and inquiries—without promising a particular sales result.
Signup pages and related website copy can be scoped alongside the newsletter.
Send your website, audience, current email platform and ideal publishing frequency.
Ask Don for a proposal